Country Manager HITACHI
GENERAL MANAGER
32 Million €, 40 employees
2 M Marketing Expense

Innovation in sales & marketing models
B2B Digital strategy

0 to 26M€ revenue in 6 years
Average Revenue Growth YOY: 11%
Average Gross Margin Growth YOY: 13%
Average Growth YOY Specification Revenue 181,5% 
In 7 years, revenue from Spec was 54% of total

 Customers: INDITEX( Zara, Massimo Duty, Bershka, Stradivarius, Oysho ), DENTIX, BANCO DE  SANTANDER, 

Full rebranding for Hitachi air conditioning brand

Digital Marketing strategy

New Channel and Distribution strategy, Digital tools, Hi Pro Program




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