Marketing

Marketing & Brand

HITACHI BRAND PLAYBOOK


17+ years leading B2B, B2C & B2B2C marketing & brand function in multinational companies
Digital & Offline Marketing
Channel Marketing
Master in B2B Marketing and Sales / Master in Marketing Management



3 Years as Head of Global Marketing, Brand & Digital ( 30+ countries ), Report to CEO
Global Digital Strategy, platforms, technologies and tools. Global Channel Strategy, Global Brand platform. Global Marketing ecosystem
110+ marketing team dotted line
14 direct report ( global team )
98M$ Global Marketing expense ( Allocated in countries )

14 years as marketing and sales country manager, campaigns, lead strategy, CRM, Social Media Marketing, Inbound Marketing, Content Strategy, B2B and B2C funnel, Apps, Websites, Emailing, Data acquisition, marketing automation, on & off adverstisement, media

Digital marketing, trade marketing, social, data, verticals, specifiers, B2B, B2C, retail campaigns, distributors marketing strategy

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